From their website:
We’re a small team of like-minded individuals who live in a beautiful valley enveloped by the majestic trees and peaks of the Selkirk Mountains. We are surrounded by the friendly faces of amazing customers in a vibrant, artistic community. We appreciate clean air, fresh water, good food and fine coffee. It is our goal as a company to provide the highest quality of life possible for our producers, our customers, and ourselves. That’s why we choose to buy organically grown and fairly traded coffee whenever possible and offer sustainable jobs to our co-workers. We don’t take ourselves too seriously, but we do make customer service and accountability paramount.