Backstory from their site:
Born of necessity and mad science after 20 years of veganism, traveling and being taunted by rich local foods in places like Mexico and the American South - thus did Vegan Magic come into the world, feet first. Southern Fried Greens? Check. Biscuits? Uh huh. Fried Peppers and Onions? Yup. Polenta? Tofu Scrambler? Gravy? Perogies? Got you covered. Can you put it on toast? You don't even want to know.