Pure Food Milk Chocolate Chips - 200g

Sugars (Sugar, Rice syrup powder), Cocoa butter, Unsweetened chocolate, Natural flavours, Salt.

Produced in a Nut-Free Facility

Pure Food believes in magic, or what they like to call Pure Magic. Founded by moms, for moms, their mission is to help families bake with joy — using beautiful, vibrant ingredients that are always dye-free, allergen-safe, and made from 100% natural sources.

Their signature sprinkles, sugars, and chocolates are made with real plant-based colors like beet, turmeric, spirulina, and radish — never synthetic dyes. And here’s the pure magic: they’re bright, beautiful, and they won’t bleed into your batter or frosting. That means your baked creations stay clean, crisp, and just as stunning as you imagined — naturally.