What kind of a vegan shop would we be without Bragg? =) From their website:
Paul, and his daughter, Patricia, have been health pioneers for decades. When the 'engineered fast food' products of science and industry had captured the attention of most Americans, Paul C. Bragg campaigned for a diet and lifestyle that focused on natural live foods and a healthy regime for a vital and long life. These ideas, based around natural and organic foods, are gaining praise and acceptance world-wide.