Founder Peter Y. is a father of two. His kids, like many, have a soft spot for sweets but a low tolerance for dairy products. They loved the flavour of traditional ice cream and dairy milks, and weren't fond of the dairy-free alternatives on the market. And so, Peter's vision of designing a product that he would be proud to feed to his children was born. A rebel with a cause, he buckled down, did the research, and made it his personal mission to craft a milk replacement with integrity—anything less wasn't an option. Though bringing ease into his kids' lives was a large driver for the inception of his products, his vision was much bigger; Peter set out to create something meaningful that would give back to the environment and the country he proudly calls home. It would have quality ingredients, no allergens, and be free of ingredients that he—and his children—could not pronounce. Equal parts heart and grit, Peter rounded up a crew of radical enthusiasts to champion and enliven the BUCK brand with an initial line of great tasting non-GMO and vegan buckwheat mylk and buckwheat gelato products.