Bubs' been here since 1992.
A family in Sweden (not far from where IKEA was born!), mortgaged their home to buy their first candy machine.
The plan? To make their own candy. And good thing they did! The Lindström family – Bernt, Ulrik, Birgitta and Stefan (yep, that’s where BUBS comes from) – turned out to be absolute stars on the confectionary sky.
Together, they made BUBS a beloved, well-known brand. Since 2023, BUBS has been part of Orkla Snacks – but the soul of BUBS, creating irresistibly loved candy, is as vibrant as ever!
There’s soft candy. There’s chewy candy. And then there’s BUBS – softchewy for real. That magical balance of soft and chewy in every bite that nobody else quite gets right.