From their website:

Welcome to JJ’s Sweets!  We are a candy company dedicated to new ideas in the world of treats.  We draw from the past but are influenced by our desire to see candy evolve into tasty indulgences that inspire the spirit, support our bodies, and are sustainable for the environment.

The idea for this company came to me in a dream I had one night.  In the dream I saw new candies being created by a kooky Willy Wonka-ish candy man.  He was making Ginseng hard candies and other treats that not only delivered in the realm of immediate gratification, but also were healthier for our bodies and contained some functional benefits.  They were also unique in their flavors, drawing on old recipes but infused with a modern adventurousness.

After months of sitting on this idea I decided to begin experimenting in October 2009.  From my first batch (an early version of the Lemon Study Buddy with Ginkgo and Rosemary), I had very positive reviews; and when I created the first Cocomel, it was all over.  JJ’s Sweets was born!  We would make delicious candies out of natural ingredients that were friendly to people with allergies.